Travis Rust
travis.rust15@gmail.com
Skills
- Broad experience in drafting, editing and distributing press releases, media advisories, press kits, FAQ’s, talking points and various other public relations related materials.
- Experience drafting speeches, opinion editorials, feature stories and other influential and public facing communications.
- Familiar with social media channels such as Twitter, Facebook, YouTube and Instagram.
- Knowledge of Windows and Mac OS X operating systems.
- Efficient in Microsoft Office Software.
- Basic knowledge of InDesign and Photoshop software.
Experience
Oct.
2015-present
Public Relations
Specialist; Franklin Covey Co:
- Assist with development of public relation strategies, campaigns and initiatives to build positive relationships with key audiences.
- Understand intellectual property content, branding, positioning and manage company reputation.
- Manage relationships with the media (print, broadcast and online) including pitching, media interviews, press events and media tours.
- Create, coordinate and arrange internal and external communication with key stakeholders of all distributed media messages, including press releases, media alerts, emails, etc.
- Conduct media training for corporate executives and high level management and coordinate press events and media tours.
- Assist in coordinating work with outside public relations firm.
- Maintain content in pressroom on various corporate websites.
- Coordinate and facilitate special projects, such as product launches, book launches, endorsements, case studies, sponsorship opportunities, events and community relations.
- Create and execute crisis communication strategy and response
Feb. 2014-Sept. 2015
- Work with national clients like Popeyes and eHarmony to build brand awareness and reputation
- Draft press releases for new product launches, corporate events, executive position promotion, etc.
- Interview preparation and facilitation with clients
- Manage, respond to and vet media inquiries
- Performed media outreach campaigns
- Coordinate messaging across multiple media outlets
- Handle crisis communication and build crisis communication plans
- Craft messaging points for multiple clients
- Advise on business strategy
Sept. 2008-Feb. 2014
Executive Producer; Larry H. Miller Communications:
- Acted as Executive Producer for Utah Jazz Radio Broadcasts.
- Manage staff of interns
- Edit audio clips and game highlights
- Coordinate with host and play-by-by talent for segments topics and execution
- Management of related social media accounts
- Experience with general media environment such as interviews and press conferences
- Knowledge of radio formats and operations
- Knowledge of various sports, both collegiate and professional
Education
University of Utah
- B.S. Strategic Communications
- Associate Degrees in Journalism and New Media
